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Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those customers
Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.
This book will answer the following key questions:
• What price can you ask?
• What pricing strategy will you adopt?
• Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.
Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing.
A must-have for startups
EXCERPT
The aim of this book is to provide insights in the different pricing methods, strategies and tactics to set pricing, as well as plenty of case studies where these methods are successfully applied.
This is not a book for people that are looking for complex economic theories around price setting. It is rather a no-nonsense, ready-to-apply comprehensive guide for creating and reviewing your pricing strategy that will serve as a work of reference for a long time to come.
ABOUT THE AUTHOR
Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.
- Sales Rank: #126708 in eBooks
- Published on: 2015-12-10
- Released on: 2015-12-10
- Format: Kindle eBook
Most helpful customer reviews
3 of 3 people found the following review helpful.
Lean Pricing Deserves a Spot in Your Library
By J. P. V.
I've read the hardback version cover-to-cover and it has an array of pricing strategies which are helpful. Indeed some strategies you might find in other books—but no book has taken the time to bundle so many answers together and formulate them in easy-to-digest explanations. My copy is a bit worn, marked up with a highlighter, but I still come back to refer to it whenever I have to consider pricing. I've used the tips for actual products, SaaS and even freelancer price-setting exercises. The Kindle version would probably have been better to have on hand when going between clients or traveling.
The most important revelation was not to think of pricing in terms of competition–which is the intuitive answer–but in terms of usefulness. This concept alone steered me down the right path and gave me my money's worth.
0 of 0 people found the following review helpful.
Highly actionable book on one of the most overlooked aspects of the lean startup landscape today: pricing!
By Koen
Pricing is one of the most overlooked aspects of the lean startup landscape of today. Pricing influences so much more than you initially believe though, and this book is an in-depth reminder to focus on pricing from day one. Although this book is heavily influenced by great articles and use cases you can find online, it allows you to keep a helicopter-view in a structured way while inspiring your pricing model. I finished the book in one sitting and immediately got to work afterwards. Highly actionable, exactly what a book like this should do!'
1 of 1 people found the following review helpful.
Interesting guide to pricing, doesn't exploit full potential though
By Spikoss
Omar Mohout’s e-book on pricing makes for an interesting and quick read (it took me approx. one hour cover to cover). The author is knowledgeable on that key business parameter – the price – and this book is very valuable as it clarifies price determination, when this is done haphazardly in too many companies. The author reminds us of a truism that has been, oddly enough, forgotten: price is the single most important determining factor driving profitability.
However, its contents seem to only reveal the fundamentals of pricing, with too little exploration thereafter, hinting at the existence of complex mechanisms in multi-dimensional pricing, but leaving the reader on the doorstep of wisdom. Perhaps in the most obvious example, Omar Mohout, in what he calls “decoy pricing”, misses Dan Ariely’s insights and social experiment. Readers of this e-book will thoroughly enjoy complementing his knowledge with the seemingly irrational price scheme described in chapter 1 in Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions.
This e-book is an enjoyable read, yet I found here and there typos, and writing style indulges in too many “need to” and “have to”, instead of peremptory yet efficient “must”. Also, the design of this e-book is a piece of eye-candy.
All in all, I feel this e-book is an excellent introductory reference in pricing, yet does not entirely live up to the promise of clarifying that essential business parameter, and could evolve into a full-fledged reference book by incorporating more knowledge.
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